There is nothing that communicates the absolute astonishment of viewing this giant crevasse
Why Speak to the Creation of Time? When asked to define the retail and grocery facility at the South Rim of the Grand Canyon, A.D. Creative Group embarked on a vision to enhance the consumer’s buying experience through a visual and verbal language. As with many National Park Service facilities, the brand essence of the location was lost in the early 70’s vernacular. Through a visually disciplined graphic approach, the brand language and essence of the facility was defined, providing the cornerstones to visually and emotionally engage the consumer. The 33,000 square foot facility created several complex branding opportunities, leading to a variety of seamless executions in the use of original illustration, photography, history, vocabulary, and signage. With 3 main components: grocery, retail and deli needing to interact and communicate with one another, the interior package was designed to create a targeted response to a transitional tourist audience. Working with the majestic color palette and historical values of the area, our interior design concept was able to support these 3 individual offerings with a transformation of space relationships, color, flooring, wayfinding signage and branding. The result of this effort has stimulated multiple positive responses from our clients and most importantly the tourist audience. Naturally, the Grand Canyon itself provided the true inspiration.
