“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos
Branding a Positive Change. From the merger of two historically strong law firms, we developed a brand architecture and language, which would inspire and unite the cultural barriers across two states. This new identity program has defined the future communications between internal and external audiences, providing flexibility and the branding tools to assist and interact with emerging markets. As trends have evolved within the design business, the legacy law practices have continued to ride the wave of conservatism. It was through this culture A.D. Creative Group was able to responsibly celebrate the past and customize the brand experience toward a new horizon.
